Godiva Chocolatier
Harry & David
Int, Fancy Food Show
Chocolate University
Giftware Ind. Editor
Phila. Nat. Candy Show
Liquore Store Owner
Major Basket Retailer
Int. French Expo.
Specialty Food Retailer

Beverage Media Front Cover
Telley Video Award
French Chocolate Magazine
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NYC Javits Seminar
825 Attendees |
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Chairman of the
Board Gift
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READ PRESS RELEASE!
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Awarded Gold Medal
Carnegie Hall
Lifetime Achievement
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Spring Gift |
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Video
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GIANT CAR
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If you want to start your own Gift Business you will need an expert!
For a free Ten
Minute Interview with Tom, Call 610-277-6230
or email us at tccat523@aol.com
We are ranked #1 on Google and Yahoo!
From
the Desk of Tom Catanese
Before you start a Gift Basket Business talk to the Industry's Expert who can save you time, energy, and MONEY! So first go to Google and Yahoo and enter these search terms: Gift Basket Expert, Gift Basket Seminars, Gift Basket Business Guru, Gift Basket Business Consultant, and Gift Packaging Expert! How does one get ranked #1? By being the leading Expert in the field and the Industry for over 40 years. Now you know that you're dealing with the Expert!
Your Hard Earned Cash and your New Gift Business!
You are about to invest your hard earned cash into a business that you
have very little knowledge of. Oh yes, your baskets are BEAUTIFUL! But
the Gift Basket Business is more than just Beautiful Baskets. Please
don't think that you will simply go out and hit the Industrial Park
and be a great success... If you think that, you will get what I call
a lot of BLOODY NOOOS! I have been a Sales and Marketing Expert for over 40 years in the Business and I can help you jump over 4 years of costly mistakes lost investment money and a lot of past hind sight crying. Business Experts understand that even Experts need Experts once they step outside of their industries. Two hours with me will save you lots of Money!


Tom Catanese has created an impressive body of work since 1967 that no one in the Gift Industry can match. When Gift Basket Review Magazine was starting up in 1991, Tom had already presented 40 Gift Basket Symposiums across the US and in Europe. Listed below are the major Symposiums he has presented.
- Presented 88 Gift Basket University Symposiums
- Louisville Gift Show
- 3 International Fancy Food & Confection Shows
- Harry and David, Medford, Oregon
- Godiva Chocolatier Convention
- Walt Disney World, Grand Floridian Hotel
- 7 Symposiums for the Phila. National Candy & Gift Shows
- Hickory Farms of Ohio, Honolulu, Hawaii
- Rocky Mt. Chocolate Shops Convention
- 3 Symposiums for the Dallas World Trade Mart
- Orlando Gift Show
- Chicago Gift Show
- New York Gift Show
- Boston Gift Show
- San Francisco Gourmet Show
- Los Angeles Gift Show
- Las Vegas Hotel Amenities Seminar
- Denver Gift Show
- Malley’s Chocolate University
- Teleflora Convention
- New Orleans Gift Show
- The Washington International Fancy Food Show
- British Food & Drink Expo, London
- The International French Fancy Confection Show, Paris
- London Giftware Symposium, Ritz Hotel
- 3 National Package Store Conventions
- San Francisco International Fancy Food Show
- New York Metro Wine & Spirit Show
- Napa Valley Wine Gift Basket Symposium
- Columbus Gift Show
His largest Symposium was at the International Fancy Food and Confection Show at the Jacob Javits Convention Center in New York. Over 825 Gift Basket retailers attended.




We are ranked #1 by Google and Yahoo for the following search terms: Gift Basket Business Expert, Gift Basket Seminars, Gift Basket Business Consultant, Gift Basket Guru, Gift Packaging Expert, and Confection Packaging Expert.
We don't pay a fee for these rankings, it's because we have presented over 85 National and International Seminars since 1977.
Most people never plan to fail when they began a new business, but what
they do is, they fail to hire a Professional Retail Expert who can save
them from the pitfalls, the nasty cliffs and from the dead end streets
that go nowhere. Did you know that 80 percent of all new businesses
fail in the first year. Why, because they did not get the professional
advice that was needed to get them over the first critical year's business.
Would you climb a mountain without a mountain guide? Would you go on
a safari without a jungle guide? If your answer is no, then don't start
a new business without the most important advice you can get from someone
who has traveled that road hundreds of times. There are lots of so-called
experts out there but check out their credentials.
Listed below are many of my areas of expertise with which I can help
you.
Business Plan Format
Trade magazines
Fancy Food and Candy Suppliers
Goal Setting
Sales/Marketing Expert
Markup Percentages
Product Presentation
Gift Construction
Packaging Films / Equipment
Delivery / Mail Order |
Trade Suppliers
Gift & Trade Shows
Basket Suppliers
Home Based Business / Storefront
Purchasing / Administration
Data Base / Computer Accounting
Advertising / Promotion
Gift Design / Creation
Catalog / Brochures / Business Cards
Dynamics of you |
If you would like me to present my six hour Gift Basket Sales and Marketing Symposium to you in your den with coffee and friends then click on my Award Winning Videos button and order my DVD videos today and you will see what I presented to the Paris and London Symposium attendees. The great advantage of the videos is that you can rewind any time you want! You can't do that at a standard Seminar! These videos will show you how I create Gifts for the Rich and Famous! There are 83 Trade Secrets and 25 How-To Gift Baskets!
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Let
me tell you how I can help you!
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Private Consulting & Mentoring
15 Minute Free Interview
10 Top Trade Secrets
We Discuss 3 Key Topics
Zero in on your weak points
Web Sites that will Help you |
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Two
Hours
$89 / $178.00 per hour
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Private Consulting & Mentoring
15 Minute Free Interview
We discuss the 3 page interview
We discuss the 6 Key Topics
We target special interests
10 Top Trade Secrets
Formalized Business Plan
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Helping you make more money is my goal
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Helping you jump over your first years problems is my job!
Here are Comments from the
Industry Leaders about past Symposium and Seminars.
Dear Tom
You truly are America's Gift Basket Guru. Our students are always
amazed at your Gift Basket magic here at our Chocolate University.
You always have great chocolate imagination
Adele Malley,
Dean of the Chocolate University in Cleveland, OH
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Tom, by accident I just happened to
walk past the Hotel Ballroom during your symposium on Monday morning
and stood in the back of the room. Your dynamic presentation was
fantastic. I can now see why the big corporate people pay you
big bucks for your expertise in the industry.
Jack Lees,
Pres. Phila National Candy and Gift Show |
Dear Tom,
You're the best, this is my fourth seminar in eight years and
I will take your new ideas home to my store and will make more
money with them again, keep it up
Rick Travers, Simmons Center Market, Cambridge, MD
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Dear Tom,
We have sold thousands of Gift Baskets because of your Symposiums.
You opened a new profit door for us. Thank you soo much.
Reuben Kogut,
Reuben's Bottle Shop,
Austin Tx
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Tom,
Your seminar at our convention was rated the best.
Congratulations!
Peter Clark, National Director of Retail
Merchandising Godiva Chocolatier
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Tom,
Your seminar at our plant was a great success. My people were
electrified by your energy and creativity
Carmine Petretto,
Creative Dir. Harry and David
Medford, OR
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Dear Tom,
My congratulations again on another record breaking seminar at
the Javits Convention Center. 825 people rated your presentation
at 94 out of 100 points.
John Roberts,
President, International Fancy Food and Confection Shows.
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Dear Tom,
Your two standing room only Gift Basket seminars at the California
Gift Show were fantastic. I heard one women say, "this is
the beset seminar I've ever attended, I really got my monies worth
this time."
Tony DiMasi
Editor, Giftware news magazine
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Dear Mr. Catanese,
Our board of governors and directors would like to officially
thank you for your outstanding symposium at our International
Confection and Wine Exposition. Your presentation and creativity
were rated excellent by the attendees. Thank you for bring your
energy to France.
Guy Urban Dir. Universite D' intersuc Exposition, Paris France
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Reprint from aol.com |
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Does It Pay to Hire a Business Consultant? |
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Hiring an Expert Industry Business Consultant should be the
first business decision you make.
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If you've managed to partially write a
business plan but lack some crucial elements, you need the
professional help of a expert consultant to help finish it up?
It's a very tricky call, deciding which parts (if any) of your
plan should be delegated to a consultant. When push comes to
shove, you will be the one running the business. When it's time
to write the paychecks, your signature will be on those checks.
When buying supplies, you are committing to payment. Even if
you're not the person who creates your financial's from scratch,
it's essential that you understand them and understand the
assumptions behind the numbers. You will want find an expert in
the industry you are entering. You should ask the question, how
many years has this person been part of the market place and the
industry that you will enter. What kind of credentials does this
person bring to the table that will help you jump over the many
problems you will face in the first two years. |
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You'll also need to understand the rest of
your plan: Who your market is, how to reach them and what you
expect them to buy are all part of your marketing plan. A
consultant may help design the plan, but you'll have to make it
come true. A good consultant will steer you around the pitfalls,
the dead ends and the major problems you will have if you are
not up on the industry that you are about to enter. They will
provide you with industry trade show books that list the
industries manufacturer’s names, address and the product they
sell. This will save you weeks and weeks of searching for this
inside information. |
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If you've never managed a business before, it
can be a lot of work. Don’t short change your self if the
consultant is an experts they will be worth their weight in
gold. Check in often with your consultant, and make sure you're
both working off the same set of expectations. Depending on the
business you are going into you should have a written agreement
that details the deliverables, timetable and payment schedule.
You'll almost certainly decide on changes when you see
intermediate results and drafts. Save yourself hassles later by
agreeing upfront on how you'll handle the need for redoing parts
of the plan. Most Business consultants are worth $1000. to 5000.
in fees over a period of 12 months. But that will be a small
insurance policy to pay because they will be providing you with
the best information. |
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| They will baby sit you and you will need that
hand holding when you first begin. |
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You'll also need to understand the rest of
your plan: Who your market is, how to reach them and what you
expect them to buy are all part of your marketing plan. A
consultant may help design the plan, but you'll have to make it
come to pass. If you get six months into things and the business
isn't materializing, the consultant will help you adapt to the
changing market. All business plan change as the new business
person grows and adjusts. To often the new business person is
under funded or does not have the proper budget to ride out the
first year of a new business. |
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There are also software products that will
lead you through many parts of the analysis but the industry
expert has been there, done that and will be able to recognize
where you need help. Business Plan Pro by Palo Alto Software
Inc. comes with several sample business plans, a manual to help
you understand what goes into a plan and software to walk you
through the writing of each section. While it can't do your
research for you, it can help you figure out what questions to
ask and where to find the answers. Most new people need to do
more professional research on the competition and to look at the
products these companies offer to their buying public. |
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What are the demographics of the market
place? What is the population of the region? How many
competitors are there in the area selling the same products. |
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If you really want to hire a consultant, keep
in mind that it often pays to spend extra to get the very best.
When you're paying for someone's knowledge, you want assurance
that what the person has to offer is high-quality. Ask the
consultant for their credentials and see what they present to
you. |
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Select a business friend who should look over
your should and review the credentials with you. They should
also offer a few references to you. How long has this person
been in the industry? That would be my first question. Who do
they deal with in the industry that would lend support to their
claims of being an expert in the field? Many people can claim
that fact but they should have credentials and references to
back up that claim for you. |
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| There are several websites where you can find
independent consultants, including
Bplans.com,
eLance and
Vfinance.com.
On the other hand if the consultant has no expertise in the
industry you want to enter then find someone in that industry
who is an expert. |
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| There are many great books out there that can
help you look at your business's attraction to investors. One of
my favorites is New Venture Creation by Jeffry A.
Timmons. The book is pretty dense, though, so be prepared for a
hefty read. |
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Even if you find a consultant who can help
you come up with the answers, do yourself a favor and make sure
you understand what those answers are and how he or she reached
them. You deserve as much control as possible over the
business--plan goals you'll be expected to meet. For if you want
the reality of making your dream come true the energy and the
effort must come right from you. |
Do you know the Mrs. Fields Story? |
Today she
is worth about $100,000,000! Let's look at what Mrs. Fields did and
see if you can do the same thing. First she opened her oven, and then
she placed her cookies on the cookie tray. Then she closed the oven
door and turned on the heat. Twenty-five minutes later she opened
the door and took her cookies out of the oven. Does this sound like
something you can do? What happened next? She baked her cookies for
the next five years by herself. And she sold her cookies by herself.
Then she met a Bakery Sales and Marketing Consultant. He said I could
get you out of the kitchen. She said, Hallelujah! She had reached
the ceiling of her knowledge, but this consultant was able to take
her to the next level of Sales, marketing and distribution. He showed
her how to license her Secret recipe to a local bakery so that they
would produce her special cookies by the thousands instead of the
dozens. Then he showed her how to secure State wide sales. Five years
later he told her how to sell her products on a National scale. Today,
Mrs. Fields is a wealthy woman and a spokeswoman for people like you.
She knows that FAITH, TRUST and LOVE will make you a success. But
she also knows that without experts in her field, she might not be
where she is today.
My fee is $89 an hour with a minimum of one hour. The fee is charged
on a Visa or Master Card charged before the consulting begins. To
get started fax me a one page typed resume of your plans, ideas and
goals. I will review it before I get in touch with you.
Any
information that you share with me is confidential and private.
You can fax me at: 484-322-0717
Call me at: 610-277-6230
E-mail us at: tccat523@aol.com
THANKS FOR
VISITING WITH ME
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